INDEPENDENT BUILDER. MULTIDISCIPLINARY THINKER.
Atoms,
Software,
and Human
Wellbeing.
Building at the intersection of physical construction, industry software, consumer experiences, AI assistance and a more intentional everyday life.
THE FOUNDER / LONDONLONDON, UNITED KINGDOM
Five ventures.
One conviction.
Great products start with a problem worth living with. From a workshop floor to a software dashboard, each company sits at a different point on the same journey.
Simo Marble & Construction
The physical foundation. Specialist stone fabrication and installation, construction and renovation, built around the realities of delivering work on site.
Explore the businessOne place for the work.
GeoCore
One operating system for stone and construction teams. Customers, estimates, quotations, projects and business workflows in a single operational picture.
Explore GeoCoreRenovation, made clearer.
Project journey
SMC Pro Studio
A clearer digital experience for homeowners planning and following renovation or construction projects. A path from enquiry and quotation to project progress.
Explore Pro StudioNothing overlooked.
Make renewals easier to understand.
Aura
A consumer AI concept focused on finding missed subscriptions, renewals, price changes and financial admin worth reviewing. The goal: greater everyday clarity.
Follow AuraBegin with intention.
One thoughtful step is still progress.
MeOra
A calm daily-motivation and affirmation experience for iOS and Android. Building small, meaningful rituals that make an ordinary morning feel more intentional.
Follow MeOra
From atoms
to bits.
Real work exposes the gaps. The hardest problems rarely announce themselves in a meeting. They show up on site, in a missed phone call, inside a spreadsheet, or at the end of a very long day.
Construction became the laboratory. Working in stone and construction revealed how much business energy disappears between enquiries, quotations, project changes and fragmented systems. That lived experience became the starting point for GeoCore and a better customer journey through SMC Pro Studio.
That same curiosity reaches beyond construction. Aura explores the overlooked friction in everyday money admin. MeOra looks at a different challenge: the rituals, motivation and mindset that support a meaningful day.
“Build from what you know. Stay curious about what you don't.”Read the founder story
Less noise.
More clarity.
A small demonstration of the thinking behind Aura: turn everyday operational friction into something you can see, measure and act on.
Expense leak
calculator.
Estimate the admin cost tied to everyday expense handling and the potential value of reducing repetitive work.
£2,268 estimated annual opportunity
Illustration only: assumes 35% of manual processing time could be reduced. Not a measured Aura outcome or guaranteed financial saving.
Work in
progress.
A living view of current priorities, ideas I'm studying and experiments shaping what comes next.
Open the Now logSystems built for people actually doing the work.
GeoCore, customer workflows and operational clarity.
Practical AI for everyday financial admin.
Aura's early product thinking and safe, useful assistance.
Make progress that lasts.
Building daily habits and thoughtful digital experiences.
Not just a portfolio. A working platform.
Be early.
Not overwhelmed.
Select the ventures that interest you. Get relevant development updates and potential invitations as access becomes available.